TRAI new cable rules raises TV bills
As per a recent report cable TV expenses will increase by 25% for to all Cable TV consumers in India. Cable TV subscribers have revolved against TRAI’s new Cable TV rules and regulations, by airing their frustration on Twitter.
A recent Crisil report has warned Cable consumers that the average monthly expenses for a typical India household will now increase by 25%, in the coming days.
This massive increase in Cable expenses has been solely attributed to the new Cable TV regulations imposed by TRAI, which has come into effect starting February 1st, 2019.
At the same time, the new rules and regulations will, directly and indirectly, benefit the broadcasters, and cable operators, DTH firms.
The report stated, “The network capacity fee (NCF) and channel prices announced by broadcasters and distributors as per the Telecom Regulatory Authority of India (TRAI)’s new guidelines could increase the monthly bill of most subscribers of television channels,”
How Will Cable TV Expense Increase For You?
As per a broad analysis by Crisil, overall expenses for an average household will increase by 25%, monthly.
Sachin Gupta, Senior Director, Ratings at Crisil stated that in case a family paid Rs 230 to Rs 240 for accessing the top 10 Indian channels before February 1st, the new cable TV expense will increase to Rs 300.
This is a direct increase of 25%.
Profits For Broadcasters Will Increase
At the same time, revenue generated by a broadcaster from each subscriber will increase by 40%. Before February 1st, a broadcaster such as Zee or Star earned Rs 60 to Rs 70 from each of their subscribers.
This, shall increase to Rs 90 after February 1st, under the new Cable TV regulations and rules. This is an increase of 40% in revenues for the broadcasters.
As per Nitesh Jain, Director, Ratings at Crisil, OTT players such as Amazon Prime, Hotstar, Netflix will be the biggest benefactors due to this new cable TV rules.
Meanwhile, within days of implementing new Cable TV rules, social media has erupted with protests and complaints by cable TV users against the new rules………Read More>>